According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscription fatigue is leading consumers to seek more efficient ways to manage their digital content.
According to Parks Associates, partnerships and bundling strategies are crucial for driving customer acquisition and retention. Subscription companies report that partnerships with telcos have historically driven 15-20% of their user acquisitions.
As noted in the Parks Associates white paper, effective bundling and partnerships can significantly drive customer acquisition and retention, increase customer satisfaction and reduce payment friction.
From the article "Super Bundling: The future of mobile bundling" by Anil Malhotra
Tubi is part of a wave of streaming services that has flooded the U.S. market; some of them cater to the general masses and others are specifically focused on genres like horror or anime. Over the las...
But as it races to keep up with Netflix and Disney, AT&T increasingly has treated the satellite business as something of a relic, akin to rabbit-ear antennas. “They are at a crossroads,” said Steve...
Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active acc...
The 90-minute session will consist of a research presentation, fireside chat and panel discussion. So far, the speaking roster includes: Steve Nason, director of research at Parks Associates; Mitchell...
