According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscription fatigue is leading consumers to seek more efficient ways to manage their digital content.
According to Parks Associates, partnerships and bundling strategies are crucial for driving customer acquisition and retention. Subscription companies report that partnerships with telcos have historically driven 15-20% of their user acquisitions.
As noted in the Parks Associates white paper, effective bundling and partnerships can significantly drive customer acquisition and retention, increase customer satisfaction and reduce payment friction.
From the article "Super Bundling: The future of mobile bundling" by Anil Malhotra
Security has been a growing concern with the increased use of smart television and video streaming devices, observed Brett Sappington, director of research at Parks Associates. "For many years, the...
Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...
Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...
It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
