According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscription fatigue is leading consumers to seek more efficient ways to manage their digital content.
According to Parks Associates, partnerships and bundling strategies are crucial for driving customer acquisition and retention. Subscription companies report that partnerships with telcos have historically driven 15-20% of their user acquisitions.
As noted in the Parks Associates white paper, effective bundling and partnerships can significantly drive customer acquisition and retention, increase customer satisfaction and reduce payment friction.
From the article "Super Bundling: The future of mobile bundling" by Anil Malhotra
Brett Sappington, director of research at Parks Associates, said one of Yahoo's biggest mistakes was not making bets in new and innovative areas, as Google and Amazon have. "In the world of the Int...
Yahoo said Wednesday that it plans to hollow itself out, spinning off its core business and leaving the company as little more than a way for shareholders to keep Yahoo's stake in Chinese e-commerce g...
With big technology companies like Facebook making $2 billion investments into VR headset makers like Oculus VR, the investments being made are simply too big to be minimized. "I'm a converted skep...
In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big com...
