Providing market intelligence for more than 35 years

In The News

Super Bowl 50: Don’t Buy A New TV, CBS Not Offering Ultra HD

According to industry analysts Parks Associates, 330 million 4K UHD TVs will have been sold worldwide by the end of 2019. By 2020, almost every TV set in California and New York will be 4K compatible.

So why haven’t CBS and the NFL done something to enhance the viewer coverage? It’s baffling, to say the least. The 2014 FIFA World Cup set a benchmark with Ultra HD coverage. In fact, even NBA TV and the NFL Network caters to Ultra HD coverage (when streamed from a device to the TV).

From the article "Super Bowl 50: Don’t Buy A New TV, CBS Not Offering Ultra HD" by SAI M.

Previously In The News

RPT-Streaming TV apps grapple with password sharing

Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing. "There has...

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...