.png)
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies.
The research comes from the firm’s OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, including Netflix, HBO, YouTube, and Amazon as well as new services Disney+ (Walt Disney Co.), HBO Max, and Frndly TV. The Tracker helps companies keep up with the rapid emergence of OTT services and provides details on current players, new entrants, and trends in the OTT video services market.
From the article "Subscriptions account for nearly 86% of US internet TV and movie spending."
“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said E...
Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while stream...
Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates’ Streaming Video Tracker, which found that Prime’s so-...
In a Parks Associates survey, at least 70% of property managers and owners said they’re interested in smart locks in some capacity. From the National Apartment Association article, "Tackling Moder...
