According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to trend up in the near future as new streaming services from Disney, Apple, WarnerMedia and NBCUniversal launch.
From the article "Subscriptions account for nearly 86% of consumer video spending " by Ben Munson.
However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...
It's difficult to say for sure that's why similar devices from Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) have left Alphabet in the dust in terms of market share, according to numbers from Parks Asso...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
It's no surprise to see Apple TV+ coming to Roku. The Roku platform dominates the U.S. market, powering 41 million over-the-top devices and smart TVs, trouncing its next closest competitor with 36% gr...
