According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to trend up in the near future as new streaming services from Disney, Apple, WarnerMedia and NBCUniversal launch.
From the article "Subscriptions account for nearly 86% of consumer video spending " by Ben Munson.
Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...
Roku (NASDAQ:ROKU) went public on Sep. 28, its stock surging nearly 70% from its IPO price of $14 per share. The stock hit almost $30 the following day, but subsequently pulled back to the low $20s....
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
