A new report from Parks Associates indicates that bilingual Spanish-language broadband households in the U.S. are more likely to have pay TV and OTT video service subscriptions than the average U.S. broadband household. In the survey of U.S. broadband households where Spanish is spoken daily, Parks reports that 89 percent of these households have a pay TV subscription and more than 75 percent subscribe to at least one OTT video services. Among average U.S. broadband households, 84 percent reportedly subscribe to pay TV, and roughly two-thirds subscribe to an OTT service.
From the article "Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services" by Laura Hamilton.
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
