Roku is the most popular brand of streaming media players, according to a study from the Tech Eco System Dashboard from Parks Associates.
“Historically, Amazon and Roku have dominated the streaming media player market, and our research shows their dominance continues,” said Sarah Lee, Research Analyst, Parks Associates. “Other competitors such as Apple and Google have held on to their respective shares but do not show much growth as of yet.”
“Today, smart TVs are much more affordable, as are streaming media players,” Lee said. “These devices offer consumers cost-effective solutions as well as an ecosystem-consistent experience.”
From the article, "Study: Roku is the Most Popular Brand of Streaming Players" by Raymond McCain
33% of UK broadband households subscribed to an OTT video service as of 3Q 2015, according to Parks Associates. The same study shows that only 15% of UK households with pay-TV subscribe to premium...
The figures come from a new research report by Parks Associates, which explains that, while a typical price point for a subscription service is $7-$10, several niche services are available for under $...
Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond....
Parks Associates today announced a new industry report, Cloud Platforms for the Internet of Things, revealing 19% of US broadband households currently own at least one Internet-connected smart home de...
