According to a fresh report from Parks Associates, one in five U.S. households with internet access in the home possess a television antenna. At the same time, 12% of these households do not have a TV antenna but plan to purchase one within the next six months.
From the article, "Study: Over-The-Air TV Antenna Interest Remains Strong" by RBR-TVBR
New cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View...
The figure is reveadled in Parks Associates’ OTT Video Market Tracker service, which notes that the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Am...
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Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV...
