As Facebook CEO Mark Zuckerberg published his manifesto outlining the company’s ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by market research and consultancy firm Parks & Associates suggest that he needs to put this manifesto into action, as quickly as possible.
According to the “360 View: Digital Media & Connected Consumers” study, 29 percent of United States broadband households now get the majority of their news via social media platforms.
“The next generation is embracing online media,” said Glenn Hower, senior analyst at Parks Associates. “Younger consumers, many of whom are passionate about social issues, can find and spread information like wildfire through social media. This is a real problem when inaccurate or unverified reports slip through social media algorithms.”
From the article "Study Explains Why Facebook Needs To Work Faster To Stop The Flow Of Fake News" by http://technology.inquirer.net
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purc...
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...
