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October 17, 2018
In a solid sign that professional installation for the smart home is valuable, a new study from Parks Associates shows 12 percent of smart home device owners in U.S. broadband households report technical problems going unresolved in 2018.
From the article "Study: Unresolved Technical Problems with Smart Home Devices Rise 240% in 3 Years" by Jason Knott.
Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
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