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August 02, 2016
“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks Associates senior director of research, said. “Cord-cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay TV changes have been upgrades to more expensive services.”
From the article "Study: Spanish-Speaking Subs More Likely To Pay For TV" by Adam Jacobson.
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...
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