Providing market intelligence for more than 35 years

In The News

Study: Smart home offerings drive resi security

Smart home offerings have boosted residential security by more than 15 percent in the past two years, according to Parks Associates in its report, “The New Face of Home Security—2015 Edition.”

Smart home offerings also lower attrition rates, CEO Trisha Parks told Security Systems News. “Attrition is the enemy,” she said. “The industry is facing its monsters.”

About 21 million U.S. homes have professionally monitored security and another 1.5 million have monitoring in a second home, Parks said. “Security was in a bind,” she said, but smart home was the agent to move it forward. 

From the article "Study: Smart home offerings drive resi security" by Amy Canfield.

Previously In The News

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...