Providing market intelligence for more than 35 years

In The News

Study: Smart home offerings drive resi security

Smart home offerings have boosted residential security by more than 15 percent in the past two years, according to Parks Associates in its report, “The New Face of Home Security—2015 Edition.”

Smart home offerings also lower attrition rates, CEO Trisha Parks told Security Systems News. “Attrition is the enemy,” she said. “The industry is facing its monsters.”

About 21 million U.S. homes have professionally monitored security and another 1.5 million have monitoring in a second home, Parks said. “Security was in a bind,” she said, but smart home was the agent to move it forward. 

From the article "Study: Smart home offerings drive resi security" by Amy Canfield.

Previously In The News

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...

Augmented Reality is Redefining Remote Technical Support

What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...

Connected Cars Open Doors And IoT Devices

Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...