Parks Associates took a look at the smart home’s competitive landscape—and how providers should prepare for the market’s future—in its new report, “Smart Home: A Roadmap for Strategic Planning.”
“The security industry is the leading channel for smart home products and services,” Tom Kerber, Parks’ director of IoT strategy, told Security Systems News, adding that there are players, both in- and outside of the security industry, approaching the smart home market in different ways.
From the article "Study: Parks Examines Approaches To The Smart Home" by Spencer Ives.
The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...
Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchas...
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S....
