Use of mobile pay among U.S. consumers is growing, particularly at retailers like Starbucks and Walmart U.S. who have adopted their own forms of mobile payment, according to research conducted by Dallas-based Parks Associates.
The report indicated that 25% of smartphone owners in the U.S. use mobile platforms at least once a month. While Apple Pay and Android Pay are accepted by nearly 3 million retailers, the majority of mobile pay users are loyal consumers who use retail-specific payment apps. For instance Starbucks' mobile pay platform processes 5 million transactions per month, according to the report. While Walmart has not given specific data usage on its Walmart pay platform, that service is being rolled out nationwide at its stores this summer.
From the article "Study: One In Four U.S. Smartphone Owners Use Mobile Pay, WalmartPay Numbers Unknown" by Kim Souza.
Perhaps due to the popularity of Ring, 20% of U.S. internet households now have a video doorbell, according to Parks Associates. New research reveals that 20% of U.S. internet households now have a...
Streaming subscriptions declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households reported using free ad-supported services by the end o...
Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers. Fr...
According to a recent report from consumer IoT market research firm Parks Associates, 55% of consumers are concerned about the security of their smart home devices. According to the Parks Associate...
