Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
July 05, 2016
Use of mobile pay among U.S. consumers is growing, particularly at retailers like Starbucks and Walmart U.S. who have adopted their own forms of mobile payment, according to research conducted by Dallas-based Parks Associates.
The report indicated that 25% of smartphone owners in the U.S. use mobile platforms at least once a month. While Apple Pay and Android Pay are accepted by nearly 3 million retailers, the majority of mobile pay users are loyal consumers who use retail-specific payment apps. For instance Starbucks' mobile pay platform processes 5 million transactions per month, according to the report. While Walmart has not given specific data usage on its Walmart pay platform, that service is being rolled out nationwide at its stores this summer.
From the article "Study: One In Four U.S. Smartphone Owners Use Mobile Pay, WalmartPay Numbers Unknown" by Kim Souza.
Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...
Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...
Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .