With the launch of Showtime’s video service, it’s official: over the top is the place to be. It’s almost hard to keep track. Ooyala, Vindicia, and Parks Associates recently collaborated on a study that looks at how OTTs are differentiating themselves from each other and staying in the game. OTT Global Forecast
Their research shows that the main issue is content, as cord cutters know. It has to be good, recent, and plentiful. From their report:
Over 70% of consumers state that they subscribe to these services due to specific titles available through the service, and over one-third of consumers do so in order to access original content. The size of the video library and the amount of recent content are also important factors.
The service also has to be available across devices. And while mobile viewing is up, consumers still choose the largest screen available.
From the article "Study: Consumers Want More OTT Content, Service" by Karen Fratti.
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