According to details of a new study developed by market research firm Parks Associates, the Apple TV is continuing to struggle in the living room. Now in fourth place behind Roku, Google and Amazon, Apple’s inability to attract new consumers is possibly due to the slow roll out of hardware revisions and the speed which competitors release faster, more feature-laden platforms for streaming media around the home.
Specifically, Roku devices are now being purchased by more than a third of U.S. consumers and the Google Chromecast is attracting 23 percent of purchases. The Amazon Fire TV was the third most popular choice among consumers while the Apple TV dropped to the fourth position. One bright point for Apple is that the Apple TV is still third when it comes to ongoing usage within the household. Despite the Fire TV being a more popular choice for new purchases, consumers are still using the Apple TV more to stream video.
From the article "Study: Apple TV Falls to 4th Place Behind Roku, Google and Amazon" by Mike Flacy.
Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...
Data from Parks Associates shows that US consumers prefer retailer-based options to general-purpose mobile wallets. These platforms can attract tremendous popularity — Starbucks now processes 25% of i...
Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
