According to details of a new study developed by market research firm Parks Associates, the Apple TV is continuing to struggle in the living room. Now in fourth place behind Roku, Google and Amazon, Apple’s inability to attract new consumers is possibly due to the slow roll out of hardware revisions and the speed which competitors release faster, more feature-laden platforms for streaming media around the home.
Specifically, Roku devices are now being purchased by more than a third of U.S. consumers and the Google Chromecast is attracting 23 percent of purchases. The Amazon Fire TV was the third most popular choice among consumers while the Apple TV dropped to the fourth position. One bright point for Apple is that the Apple TV is still third when it comes to ongoing usage within the household. Despite the Fire TV being a more popular choice for new purchases, consumers are still using the Apple TV more to stream video.
From the article "Study: Apple TV Falls to 4th Place Behind Roku, Google and Amazon" by Mike Flacy.
A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
