According to details of a new study developed by market research firm Parks Associates, the Apple TV is continuing to struggle in the living room. Now in fourth place behind Roku, Google and Amazon, Apple’s inability to attract new consumers is possibly due to the slow roll out of hardware revisions and the speed which competitors release faster, more feature-laden platforms for streaming media around the home.
Specifically, Roku devices are now being purchased by more than a third of U.S. consumers and the Google Chromecast is attracting 23 percent of purchases. The Amazon Fire TV was the third most popular choice among consumers while the Apple TV dropped to the fourth position. One bright point for Apple is that the Apple TV is still third when it comes to ongoing usage within the household. Despite the Fire TV being a more popular choice for new purchases, consumers are still using the Apple TV more to stream video.
From the article "Study: Apple TV Falls to 4th Place Behind Roku, Google and Amazon" by Mike Flacy.
New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks...
According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs...
Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing. The impact of these solutions can vary widely, depending on the age of the building and the...
When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes...
