The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting streaming services keeps growing, while pay-tv subscriptions continue to fall. This year, 82% of US broadband households subscribe to at least one OTT service, up six points year-over-year, while 58% subscribe to a traditional pay-TV service, down four points year-over-year.
“The steady rise in online pay-TV adoption has made up for some of the significant drops in traditional pay TV,” said Steve Nason, Research Director, Parks Associates. “Video consumers are looking to online pay-TV services, either from a traditional provider or vMVPD, to offer a similar viewing experience and content offering to traditional pay TV but at a lower price point. However, online pay-TV providers, who don’t typically generate content on their own, have had trouble stabilizing subscriber costs as content fees continue to rise.”
From the article "Study: 82% of US Broadband Households Subscribe to at Least One OTT Service" by Tmera Hepburn.
When Roku launched its first product in May 2008, it was the first device able to stream Netflix to TVs. The company has since added more than 2,000 channels available through its platform, but older...
According to BloombergBusiness, which broke the story, neither Amazon nor its affiliated resellers will issue new product listings for the three devices as of that date. All unsold inventory will be p...
More than 330 million 4K UltraHD TVs will be sold globally by the end of 2019, an increase from two million in 2013. This is according to a new report from Parks Associates, Connected CE: Trends an...
According to a report from Parks Associates, Roku is the leading player in the US streaming device market, with a share of 37% as of 2014. The chart below shows that Google Chromecast ranked second in...
