The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting streaming services keeps growing, while pay-tv subscriptions continue to fall. This year, 82% of US broadband households subscribe to at least one OTT service, up six points year-over-year, while 58% subscribe to a traditional pay-TV service, down four points year-over-year.
“The steady rise in online pay-TV adoption has made up for some of the significant drops in traditional pay TV,” said Steve Nason, Research Director, Parks Associates. “Video consumers are looking to online pay-TV services, either from a traditional provider or vMVPD, to offer a similar viewing experience and content offering to traditional pay TV but at a lower price point. However, online pay-TV providers, who don’t typically generate content on their own, have had trouble stabilizing subscriber costs as content fees continue to rise.”
From the article "Study: 82% of US Broadband Households Subscribe to at Least One OTT Service" by Tmera Hepburn.
Roku lost $24.2 million in the first six months of 2017 and has accumulated $244 million in losses during its history. Giant rivals can spend millions on moonshots that end up as failures, and the wor...
Research from Parks Associates found Roku was strengthening its lead in the streaming media player space, cornering 37 percent of the market, while Apple trailed behind Amazon’s Fire TV, and Google’s...
U.S. households with existing broadband service will purchase nearly 55 million smart home devices in 2020 if current trends continue, according to a report from Parks Associates. The report found...
Parks Associates estimates that the pay-TV industry will lose $9.9 billion in revenue by 2021 from TV multiscreen password sharing, up from $3.5 billion this year. This is an important loss particular...
