A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked.
“The smart tag market is only beginning and has the potential to move into new use cases as consumers become more creative with how they track their valuables, as well as expand what is considered worth tracking,” Sarah Lee, Research Analyst, Parks Associates, said in a news release.
From the article, "Study: 32% of smart tag owners say they use them to track other people without them knowing" by Tyler Manning.
A study from Parks Associates, a leading authority in consumer and market research, shows a concerning trend in security threats stemming from smart device use. The “Privacy and Data Protection for...
According to a Parks Associates study, over 30% of US residents live in apartments and multi-family units and 50% report experiencing network issues. From the article, "Actelis Launches Unique, Ult...
According to consumer technology research firm Parks Associates, the average home with a smart home device has more than seven smart home devices. Although they serve different functions, those soluti...
As of the end of 2022, 41% of American homes have one or more connected devices, and almost a third of homes have more than three devices, according to data from Parks Associates. From the article...
