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August 25, 2022
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked.
“The smart tag market is only beginning and has the potential to move into new use cases as consumers become more creative with how they track their valuables, as well as expand what is considered worth tracking,” Sarah Lee, Research Analyst, Parks Associates, said in a news release.
From the article, "Study: 32% of smart tag owners say they use them to track other people without them knowing" by Tyler Manning.
Glenn Hower, an analyst at the Parks Associates market research firm, says the growth of social media is also driving news groups to generate "clickbait" stories and increase opinion-based programming...
Parks Associates announced new research earlier this month showing that 16% of Spanish Pay TV households subscribed to Pay TV for the first time last year, although Spanish consumers are still more li...
All that promotion around catch-up services is seemingly paying off for service providers. Usage of TV Everywhere, or authenticated video viewing, reached 40 percent of U.S. pay TV consumers in 2015,...
“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with...
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