A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked.
“The smart tag market is only beginning and has the potential to move into new use cases as consumers become more creative with how they track their valuables, as well as expand what is considered worth tracking,” Sarah Lee, Research Analyst, Parks Associates, said in a news release.
From the article, "Study: 32% of smart tag owners say they use them to track other people without them knowing" by Tyler Manning.
According to Parks Associates, nearly 20% of U.S. broadband households own a smart home device (smart thermostats, networked cameras, smart video doorbells, smart door locks, smart lighting devices, o...
At this pace, the total 360/VR camera category will be a “niche within a niche” of the larger action camera market, Gill predicted. Greater adoption is currently inhibited by the cost and hassle of pu...
“Content is a difficult enough business to turn a profit, but Amazon’s key advantage is that its business is so incredibly diverse. From Amazon Studios to Amazon Web Services to its retail operations,...
Finally, another contributing factor to the in-home renaissance is the growth of smart-home adoption. According to Parks Associates, 19 percent of U.S. broadband households plan to buy a smart major a...
