A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked.
“The smart tag market is only beginning and has the potential to move into new use cases as consumers become more creative with how they track their valuables, as well as expand what is considered worth tracking,” Sarah Lee, Research Analyst, Parks Associates, said in a news release.
From the article, "Study: 32% of smart tag owners say they use them to track other people without them knowing" by Tyler Manning.
In order to ensure interoperability with products from other manufacturers, more and more companies are beginning to turn to open standards such as ULE. Panasonic, Orange, Deutsche Telkom and Gigaset...
To help spur early growth, niche services are using the targeting capabilities of tech giants like Amazon, Roku and Apple to drive new subscriptions (in exchange for a cut of revenue). AMC Networks is...
Password sharing has serious economic consequences. In 2019, companies lost about $9.1 billion to password piracy and sharing, and that will rise to $12.5 billion in 2024, according to data released b...
In its shareholder letter, Roku stated that according to research from Parks Associates, 43% of all broadband households in the US that currently pay for traditional TV are likely to switch to streami...
