A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked.
“The smart tag market is only beginning and has the potential to move into new use cases as consumers become more creative with how they track their valuables, as well as expand what is considered worth tracking,” Sarah Lee, Research Analyst, Parks Associates, said in a news release.
From the article, "Study: 32% of smart tag owners say they use them to track other people without them knowing" by Tyler Manning.
The Europe market was identified as “different and complex” compared to the US, in which adoption and use cases differs greatly – as noted by Amit Kroll from Assa Abloy on day one of the conference; “...
The market for fitness trackers seems saturated; Fitbit announced plans this week to lay off off 6 percent of its workforce. But Harry Wang, senior director of Research at Parks Associates, said newco...
Smart-home devices could be starting to take off. Parks Associates said last month that about 26 percent of U.S. homes that have high-speed Internet connection also had a smart-home device in 2016, co...
“Our computer vision systems are now even better than humans,” Pichai told a crowd of 7,000 people at the Shoreline Amphitheatre during his keynote speech Wednesday morning at Google I/O, the company’...
