The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount similar to the lowest tier for Netflix and Hulu. That figure also compares to a mere $0.80 for monthly video downloads by broadband-enabled households. Parks said that consumers can expect more news about OTT services and live broadcasts this year as Hulu, YouTube and others are expected to launch new services in 2017.
From the article "Study: 31% Of Broadband Households Have More Than One OTT Subscription" by David Kirkpatrick.
When it comes to predicting when the smart home will become a mainstream phenomenon, we’ve repeatedly missed the mark. Some of us have enjoyed the benefits—and dealt with the few headaches—of living i...
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...
But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...
