The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount similar to the lowest tier for Netflix and Hulu. That figure also compares to a mere $0.80 for monthly video downloads by broadband-enabled households. Parks said that consumers can expect more news about OTT services and live broadcasts this year as Hulu, YouTube and others are expected to launch new services in 2017.
From the article "Study: 31% Of Broadband Households Have More Than One OTT Subscription" by David Kirkpatrick.
New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
