The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount similar to the lowest tier for Netflix and Hulu. That figure also compares to a mere $0.80 for monthly video downloads by broadband-enabled households. Parks said that consumers can expect more news about OTT services and live broadcasts this year as Hulu, YouTube and others are expected to launch new services in 2017.
From the article "Study: 31% Of Broadband Households Have More Than One OTT Subscription" by David Kirkpatrick.
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
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Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
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