The Hub data is juxtaposed with Parks Associates info that surfaced last week indicating that nearly 60% of U.S. homes subscribe to at least one of the major services.
Based on the Parks report, tech blog Boy Genius Report (BGR) headlined a post, “New study shows why cable TV is actually doomed.”
Of course, with the pay TV industry suspected to have lost more than 1 million linear customers in the second quarter, there’s certainly substance to the notion that the collective infiltration by over-the-top insurgents is eroding pay TV.
From the article "Studies show rapid uptick in dual SVOD subscriptions; another tech blog declares cable industry 'doomed' " by Daniel Frankel.
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018. The report found that f...
According to Parks Associates, an increasing number of US broadband households cancelled at least one OTT subscription in the early part of the year, with a significant number also utilising the free...
