The Hub data is juxtaposed with Parks Associates info that surfaced last week indicating that nearly 60% of U.S. homes subscribe to at least one of the major services.
Based on the Parks report, tech blog Boy Genius Report (BGR) headlined a post, “New study shows why cable TV is actually doomed.”
Of course, with the pay TV industry suspected to have lost more than 1 million linear customers in the second quarter, there’s certainly substance to the notion that the collective infiltration by over-the-top insurgents is eroding pay TV.
From the article "Studies show rapid uptick in dual SVOD subscriptions; another tech blog declares cable industry 'doomed' " by Daniel Frankel.
Smart thermostats are becoming more and more popular, with the share of Internet-connected U.S. households with a smart thermostat rising to 16% in 2022, a recent survey by market research firm Parks...
Additionally, 66% of FWA subscribers consider their pricing plan as fair – which is significantly higher than in the case of other types of fixed broadband technologies, according to a survey conducte...
KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...
A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing...
