Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlier.
“Consumers are turning to ad-supported streaming services as subscription fatigue continues to settle in,” Brandon Riney, a researcher at Parks, told CNBC in an email. “When discussing attitudes regarding ads on these streaming services, more consumers are willing to endure the ads to watch the content than completely resisting them.”
“As the purse strings of OTT consumers tighten, there is tremendous opportunity for free ad-based services to thrive,” wrote Steve Nason, an analyst at Parks Associates, in a post in November. “A service can establish a foothold in this space by delivering a unique offering of high-quality content in an engaging advertising-based environment.”
From the article "Streaming wars will force media companies to choose between pricey subscriptions and ads" by Megan Graham.
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
People are twice more likely to buy individual smart locks, doorbells and security cameras than sign up for a professional home monitoring service. That's the findings of a new report from security re...
In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...
“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...
