According to research firm Parks Associates, the Amazon Fire TV outsold the Apple TV last year, but both devices were beaten by the unsung leader of the streaming world, Roku. Roku, which makes only digital media devices and is not nearly the kind of omnipresent, global corporation that both Amazon and Apple are, has quietly carved out a large slice of the streaming market.
But it could soon lose its top spot if one or both of Apple’s or Amazon’s improved devices takes off. And so, to make this a true Mexican standoff, there are already rumors of a Roku 4 coming this fall.
From the article "Streaming wars: Amazon launches an improved Fire TV to rival the new Apple TV" by Adam Epstein.
The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...
“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...
According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...
Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...
