According to research firm Parks Associates, the Amazon Fire TV outsold the Apple TV last year, but both devices were beaten by the unsung leader of the streaming world, Roku. Roku, which makes only digital media devices and is not nearly the kind of omnipresent, global corporation that both Amazon and Apple are, has quietly carved out a large slice of the streaming market.
But it could soon lose its top spot if one or both of Apple’s or Amazon’s improved devices takes off. And so, to make this a true Mexican standoff, there are already rumors of a Roku 4 coming this fall.
From the article "Streaming wars: Amazon launches an improved Fire TV to rival the new Apple TV" by Adam Epstein.
The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...
This survey was conducted online by Parks Associates on behalf of the Coldwell Banker brand within the United States between June 6-9, 2016 through a third party via its omnibus product. The survey wa...
US healthcare starts transforming–what are the opportunities? A ‘ripple’ of a Tunstall partnership, NHS CCGs forcing disabled into care homes, and tenders posted in Scotland and Wales. From the art...
The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...
