New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans.Data revealed by Parks Associates shows that streaming customers who are willing to go ad-supported can bring down their streaming costs meaningfully. The ad-supported plans of top streaming platforms are $5.44 cheaper than their ad-free counterparts on average, and users can save up to $366 per year by transitioning to ad-supported tiers, according to Parks’ numbers.
Parks also reported that the average streaming household now subscribes to 5.6 services. Samba TV’s “State of Viewership” report released in August showed that one in three American streaming users were signed up to a free ad-supported streaming service like Pluto TV, The Roku Channel, or Tubi.
Some streaming customers are already following Parks’ advice regarding the lower cost of ad-free streaming.
Switching from ad-free to ad-supported could help Americans pocket more than a little extra money every year, as the new figures released by Parks Associates make clear.
From the article, "Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services" by David Satin
According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That fi...
“While smart plugs are a staple of the smart home ecosystem today, next-generation products are creating more value through numerous value-added services derived from energy data,” says Tom Kerber, se...
A recently released report from Parks Associates, “Smart Product Market Assessment: Networked Cameras,” estimates that 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U....
At the same time, smart home solutions have invigorated a traditionally stagnant security market — security providers have been successful at converting legacy customers to interactive services, and 7...
