“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.
“Just 29% of ad-based streaming viewers feel the ads they see are for products and services that are relevant to them,” she told TechNewsWorld. “CTV players are working on features that will heavily use AI to align ads with household preferences and the content surrounding the ad so that viewers see more relevant ads.”
From the article, "Streaming TV Industry Snooping on Viewers at Grand Scale: Report" by John P. Mello Jr.
To many people, a connected TV simply means connecting their new television to the Internet so they can stream movies. The latest tally from eMarketer forecasts that 97 million homes will have connect...
According to research from Parks Associates, 35% of the U.S. households that switched broadband providers last year did so to get a faster Internet connection. Comparatively, only 18% switched because...
The number of smart home products owned by consumers increased more than 50% over the last year, according to a new study by Parks Associates. Growth is projected to continue, with 43% of U.S. househo...
"...An updated view of IoT, at least from a percentage standpoint, with the source of each at the end: 43% -- Percentage of U.S. households with broadband that plan to purchase a smart home device...
