“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.
“Just 29% of ad-based streaming viewers feel the ads they see are for products and services that are relevant to them,” she told TechNewsWorld. “CTV players are working on features that will heavily use AI to align ads with household preferences and the content surrounding the ad so that viewers see more relevant ads.”
From the article, "Streaming TV Industry Snooping on Viewers at Grand Scale: Report" by John P. Mello Jr.
According to research from Parks Associates, among broadband households planning to purchase a flat-panel TV, 59% in the UK, 57% in France, 53% in Spain and 49% in Germany plan to purchase a 4KTV even...
Thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates that more than half of the thermost...
Citing leading provider AT&T, Parks analysts also noted that mobile operators will likely continue to explore new and novel strategies to attract mobile data subscribers. "AT&T is looking to leverage...
“Overall OTT video usage in the UK favours broadcasters,” said the Parks Director, Research, and Connected Consumer in Europe report author Brett Sappington. “The most popular OTT video sources in the...
