“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.
“Just 29% of ad-based streaming viewers feel the ads they see are for products and services that are relevant to them,” she told TechNewsWorld. “CTV players are working on features that will heavily use AI to align ads with household preferences and the content surrounding the ad so that viewers see more relevant ads.”
From the article, "Streaming TV Industry Snooping on Viewers at Grand Scale: Report" by John P. Mello Jr.
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
Sesame Workshop, the nonprofit organization behind Sesame Street, announced a programming deal that will send Sesame Street from its longtime publicly-subsidized home on PBS to the corporate Time Warn...
But the market has radically changed since the arrival of the previous Apple TV box, the all-time leader with 25 million units sold over its lifetime. Roku (10 million units sold as of last year) is a...
Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...
