News tracking the rise of over-the-top streaming services is nothing new. Parks Associates recently found that only about a third of traditional pay TV customers are happy with their service. Some 63 million U.S. broadband households already subscribe to an OTT video service, the firm added. Fluent LLC piled on to those stats earlier this month with findings that indicate around two-thirds of U.S. internet users overall watch or have access to a streaming service, as do 61 percent of cable subscribers.
From the article "Streaming TV Channel Market Share Has Nearly Doubled, Study Says" by Diana Goovaerts.
For content distributors, the decision-making process goes like this, said Brett Sappington, senior research director at Parks Associates. “Typically, device makers support multiple formats out of...
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Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
