News tracking the rise of over-the-top streaming services is nothing new. Parks Associates recently found that only about a third of traditional pay TV customers are happy with their service. Some 63 million U.S. broadband households already subscribe to an OTT video service, the firm added. Fluent LLC piled on to those stats earlier this month with findings that indicate around two-thirds of U.S. internet users overall watch or have access to a streaming service, as do 61 percent of cable subscribers.
From the article "Streaming TV Channel Market Share Has Nearly Doubled, Study Says" by Diana Goovaerts.
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
