In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV subscriptions in favor of online streaming services like Amazon Prime Video, Hulu, Netflix, et al.
Parks Associates estimated that in 2008, about 0.9 million American households relied entirely on the Internet for television viewing, however, by 2017, this figure had increased to 22.2 million.
Most streaming services offer a better viewing experience than the dated interface an electronic programming guide can manage. Except during live sports, there are no ad breaks, and the censorship is mostly ignored.
From the article "Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off" by Abhishek Baxi.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...
There are currently more than 200 video services that bypass cable providers and stream content directly to a TV, laptop, phone or game console. That is up from 68 services five years ago, according t...
