In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV subscriptions in favor of online streaming services like Amazon Prime Video, Hulu, Netflix, et al.
Parks Associates estimated that in 2008, about 0.9 million American households relied entirely on the Internet for television viewing, however, by 2017, this figure had increased to 22.2 million.
Most streaming services offer a better viewing experience than the dated interface an electronic programming guide can manage. Except during live sports, there are no ad breaks, and the censorship is mostly ignored.
From the article "Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off" by Abhishek Baxi.
Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...
The existing Prime Music has long been a dark horse in the music-streaming market. In March, research firm Parks Associates claimed it was the most popular paid music subscription service among US bro...
“Consumers don’t necessarily see a need to decide between Netflix and the new, high profile services, particularly since many of the new services are priced under $8 per month,” Parks Associates analy...
More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...
