In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV subscriptions in favor of online streaming services like Amazon Prime Video, Hulu, Netflix, et al.
Parks Associates estimated that in 2008, about 0.9 million American households relied entirely on the Internet for television viewing, however, by 2017, this figure had increased to 22.2 million.
Most streaming services offer a better viewing experience than the dated interface an electronic programming guide can manage. Except during live sports, there are no ad breaks, and the censorship is mostly ignored.
From the article "Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off" by Abhishek Baxi.
The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...
US healthcare starts transforming–what are the opportunities? A ‘ripple’ of a Tunstall partnership, NHS CCGs forcing disabled into care homes, and tenders posted in Scotland and Wales. From the art...
As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company's existing Prime Music offering, ba...
The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...
