Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 2015, up from $3.71 in 2012. The report also pointed out that those consumers spend less than $1 a month buying digital video, suggesting the subscription model is indeed the one in demand.
From the article "Streaming Plays Nicely With Cable VOD, Netflix Is New Norm" by Daisy Whitney.
A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...
