Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 2015, up from $3.71 in 2012. The report also pointed out that those consumers spend less than $1 a month buying digital video, suggesting the subscription model is indeed the one in demand.
From the article "Streaming Plays Nicely With Cable VOD, Netflix Is New Norm" by Daisy Whitney.
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...
According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
