Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 2015, up from $3.71 in 2012. The report also pointed out that those consumers spend less than $1 a month buying digital video, suggesting the subscription model is indeed the one in demand.
From the article "Streaming Plays Nicely With Cable VOD, Netflix Is New Norm" by Daisy Whitney.
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The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
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Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
