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November 05, 2015
"Streaming media players continue to stake out a growing portion of the connected home," explained Parks director of research and author of The Streaming Media Device Landscape, Barbara Kraus. "It is a rapid ascendance for streaming media players, and Roku in particular, especially considering the broad base of gaming console ownership compared to the lower penetration of streaming media devices. CE makers are expected to add more functionality to devices with the hope that the expanding usage can generate more data and increase revenue."
From the article "Streaming media players most popular for online video in more than a fifth of broadband homes" by Joseph O'Halloran.
Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has pas...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
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